Overview
Role
What’s Buddi?
Buddi is an app that helps connect new hires to their work culture and expand their network within the company. As the workplace continues to change into a hybrid world, new hires, especially, have felt isolated when entering a company. Buddi connects coworkers in a spontaneous way by getting them to connect during lunch
Visual Designer
Team
Amadeus Cameron, Celine Pyun,
Maria Cianne Lactao, Nina Otto
Tools
Figma
Miro
Adobe Illustrator
Research
In our secondary research, we found that 70% of firms are switching to a hybrid work environment. We conducted 14 interviews and surveyed 33 people. Taking the data we collected from the interviews and survey, we laid it all out on a rainbow spreadsheet where we found around 200 insights.
From the insights we created stickers to affinities; we further affinitied the stickies to gather a more clear key insight from the raw data.
Key insights into how the workplace is changing:
offices are a place for building relationships
In-Person days need to have a purpose
Most of the work is being done at home
The New Hire experience isn't being taken into account
New hires feel disconnected from their work culture
HOW MIGHT WE connect new hires to their work culture in a spontaneous way?
Ideation
Once the insights were clear that the workspace is changing to hybrid and new hires aren’t feeling the work culture from their online onboarding, we focused on how might we connect new hires to their work culture in a spontaneous way?
From here we began the ideation phase where we drew ideas using the crazy 8 methods. together we had around 160 ideas we sketched spontaneous ways to connect new hires to their work culture. We narrowed down our ideas into a few concepts but, we went with the concept that would ultimately become Buddi
UI Wireframes
We began to rough draft sketching wireframes for the UI through wireframing tools on Figma. Once we got good mid-fi prototypes we began to user-test the concept and UI
We created personas and user journeys to not only help us tell a story but, guide us through UI ideas and decide on features.
& Personas
User Testing
We began to conduct different types of user tests in order to understand the user’s overall end experience with meeting new people in a spontaneous way. we also looked into how the users would react to our interface design and what they would like to see in the interface.
END EXPERIENCE TEST: 3 Wizard of Oz, 2 Pilot Tests
Our learning goals:
do people actually enjoy this experience?
Are they making real connections?
Should there be a meeting time constraint?
what we learned from these tests:
People enjoyed having to discover the people they were meeting, rather than knowing too much about them beforehand.
Time constraints limited strong connections and discovery.
UI TEST: 19 Test, 2 Focus groups, Card Sorting
Our learning goals:
do people feel comfortable with the app?
Is there more information users need?
what we learned from these tests:
be able to communicate with who they meet.
User’s preferred meeting at lunch as it is more casual.
User felt more comfortable when having the commonality of being from the same company.
